EXPERIENCE

Cast & Crew – Los Angeles, CA
Content Producer, Growth Marketing • Dec 2020–Present

Serve as a strategic content partner supporting marketing, product, sales, executive leadership, and customer experience initiatives for the entertainment industry's leading provider of production technology and services.

• Lead content strategy, editorial development, and messaging across web, email, social media, podcasts, video, sales enablement, events, thought leadership, and customer education.

• Help unify the voice and messaging of multiple products, services, audiences, and business units under a single Cast & Crew brand.

• Created and continue to manage the company's brand standards, editorial style guide, and messaging framework, ensuring consistency across marketing channels and stakeholder teams.

• Lead editorial strategy, production workflow, and content development for Cast & Crew Presents, including Beyond the Budget, Inside Indies, Master Your Craft, and Friday 5, from concept development through publication and promotion.

• Partner with Product Marketing, Sales, Legal, Creative, Executive Leadership, and subject matter experts to translate complex business objectives into clear, customer focused marketing.

• Played a key role in messaging and content development for Cast & Crew's unified platform launch and comprehensive website redesign.

• Produce integrated marketing campaigns including podcasts, webinars, gated content, landing pages, blogs, email nurture campaigns, conference materials, sales enablement assets, newsletters, and executive communications.

• Develop thought leadership content focused on production finance, payroll, entertainment technology, compliance, incentives, live events, and film production.

• Introduced AI-assisted research and workflow solutions that improved editorial planning, campaign analysis, and recurring content production.

Freelance Writer – Los Angeles, CA
Created original content across television, film, advertising, publishing, and digital media.

• Co-wrote THE BLOCK, a cult-favorite comic optioned by ABC.

• Produced and co-wrote FIRST KISS, winner of the Omaha Film Festival Jury Award.

• Delivered campaigns and scripts for Visa’s Uber cross-promotion starring Kaley Cuoco.

Friends at Work – Freelance Copywriter
Developed campaign concepts, brand storytelling, and marketing copy for entertainment and consumer brands and high-profile entertainment clients.

BLKBX Creative Group – Creative Copywriter
Created advertising campaigns, presentations, strategic messaging, and creative concepts across agency and client accounts.

Balding Penguin – Freelance Writer
Produced creative and market analyses, feature development materials, pitch documents, and production copy for film and commercial projects.

Visa – Freelance Copywriter
Scripted and developed a national Visa / Uber commercial campaign.

Brillstein Entertainment Partners – Freelance Story Analyst
Provided script coverage, creative analysis, and marketplace evaluations for producer Jai Khanna.

Sony Pictures Entertainment – Out of the Blue… Ent.
Provided screenplay analysis and development recommendations, identifying projects with commercial and creative potential.

SKILLS

Content Strategy • Brand Strategy • Editorial Strategy • Brand Voice Development • Messaging Architecture • Marketing Strategy • Thought Leadership • Podcast Production • Executive Communications • Storytelling • Copywriting • Creative Direction • Sales Enablement • SEO • AEO • Content Marketing • Campaign Development • Cross Functional Collaboration • Entertainment Industry Expertise • AI-Assisted Content Workflows

EDUCATION

University of Southern California
Bachelor of Arts, Critical Studies
School of Cinematic Arts